As an author, I spent years treating AI with the kind of suspicion usually reserved for bad sequels. Writing, to me, was a purely human pursuit – an exercise in taste, nuance, and deliberate labor. The idea of outsourcing words to a statistical prediction model felt like missing the point of creativity entirely. So, I abstained.
Then I stepped into my role as the founding head of sales at Weilliptic.
If you’ve ever built a sales engine from scratch, you know it isn’t a job; it’s more a relentless barrage of context switching. Between pipeline strategy, messaging frameworks, competitive intelligence, slide decks, and customized outbound sequences, the sheer volume of output required is suffocating. It didn’t take long to realize that holding on to my puritan stance wasn’t brave – it was unsustainable.
So, I relented. I gave AI a try.
The shift was near instantaneous. AI became my ultimate force multiplier. It transformed raw, disorganized thoughts into crisp strategy briefs in seconds. It synthesized hours of prospect research, drafted first-pass decks, and helped me scale outbound communications without diluting quality. Tasks that used to eat up entire afternoons were suddenly handled in minutes. The skeptic in me was converted.
When used properly, generative AI isn’t a replacement for execution – it’s an engine for leverage.
Yet, as my enthusiasm grew, a sharper reality set in: AI also makes it effortlessly easy to scale bad ideas faster.
With AI, anyone can turn a half-baked hunch into a flawless, high-gloss package in minutes. You can instantly generate a full go-to-market deck, a product script, and a launch sequence – all before anyone stops to ask the most critical question: “Should we even be doing this?”
This is where the real danger lies. We are drowning in a sea of polished “workslop” – visually stunning deliverables created for problems that don’t even matter. Speed is a double-edged sword. It amplifies good judgment into compounding momentum, but it also amplifies bad judgment into very expensive, very polished waste.
Integrating AI into enterprise sales has taught me a few hard truths about balancing speed with substance:
- Execution is cheap; discernment is priceless. AI has commoditized the manual labor of drafting, organizing, and formatting. It can package an idea in seconds, but it cannot evaluate whether the underlying strategy is sound.
- Speed is not substance. Generating output at record speed feels like progress, but high-volume activity without sharp direction is just noise.
- The real job is subtraction. As an author, I know that good writing largely happens in the editing room. The same applies to AI usage in sales: our edge isn’t just how fast we can produce content, but in knowing what not to build.
AI is an extraordinary force multiplier, and I couldn’t run sales at Weilliptic without it. But if you aren’t careful, AI will merrily help you run at full speed in the completely wrong direction. The real skill isn’t learning how to prompt faster – it’s cultivating the judgment that decides where to point the machine in the first place.
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